As a Brand & Communications Manager at Koch Agronomic Services, I manage the integrated marketing campaigns for OPTRIENT and previously managed the campaigns for WOLF TRAX, SYNTHOS, and the KAS brand. These campaign strategies would align with corporate growth goals, leveraging digital, print and social media to strengthen brand visibility and recognition, including print and digital collateral for sales support.
Campaign Collateral
Originally launched as OPTRIENT MoCo in August 2023 to CA, WA, OR and AZ, the business saw an opportunity to expand to the rest of the U.S. in a variety of crops. I managed and oversaw the 2023 launch and the August 2025 launch of OPTRIENT MoCo-Ni as well as managed the marketing campaigns and sales support for WOLF TRAX, SYNTHOS and the KAS brand in Canada and the U.S.
Ghostwritten Post Strategy
For the OPTRIENT brand, I collaborated with the California sales rep to experiment with a LinkedIn strategy that focused on her identifying key potential customers on LinkedIn and connecting with them while I created social media posts with graphics and videos for the sales rep to promote on their personal profile. This tactic allowed us to get product messaging in front of the right audience and ultimately led to more than 5,000 gallons of product sold and Wonderful Pistachios trialing the product in February 2025, two leads that we know generated from the LinkedIn posts. Ghostwritten posts have now been incorporated as a tactic across all brands.
Supporting Sales Collateral
To support the sales and agronomy team in the field, I worked with the product marketing and sales team to develop print and digital collateral that provided the tools needed to educate customers on our products while increasing brand and product awareness while driving sales and sales conversations. My experience with product support included SYNTHOS and WOLF TRAX from 2021-2024 and OPTRIENT from 2023-present.
